Political & macro enviroment impact on coca cola 1 political & macro environment impact on coca cola international management assignment 01. A pest analysis of any company reveals the political, social, economic and technological factors affecting its business it applies to coca cola also the company operates in the international environment. The major economic factors affecting business drastically both international and domestic businesses are often affected by the dynamic economic conditions prevalent in the market factors like demand and supply, interest rates, recession, inflation, etc often have an impact on the businesses.
The company coca cola as a company have had a very long and rich history the drink was created in 1882 by a pharmacist and was sold inside the pharmacy for just 5 cents a glass the drink was created in 1882 by a pharmacist and was sold inside the pharmacy for just 5 cents a glass. The macro environment surrounding coca cola leave a reply in order to have a strong business model it is imperative to supplement it with an equally strong understanding and knowledge of the factors that may affect a business from the outside world. Dominant economic factors coca-cola is king of the soft drink-empire and boasts a global market share of around 50%, followed by pepsico at about 21%, and cadbury .
Microenvironment -- actors, close to the company, affecting its ability to serve its customers the company marketing environment -- actors/forces outside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers. Coca cola company, changes and challenges economic factors are those factors that affect the production and sales of the company that some time technology . Factors affecting supply of coca-cola: price of coca-cola: if the price of coca-cola increases then the producers will be willing to produce more of it and vice-versa state of technology: with the help of improvement in technology, the cost of production of coca-cola will reduce and thus produce would like to supply more of it at the same .
←macro economic factors affecting coca-cola (pestle) -anya bolotaeva (edited: reworded to fit word count and references added) (originally uploaded feb 9 2014) . Macro economic analysis of coca cola 4039 words | 17 pages december 30, 2010 research paper on coca cola research paper on coca cola company introduction the coca-cola company limited is the world's largest beverage company and is the leading producer and marketer of soft drinks. The business environment of coca cola company comprises of both the macro and micro environments the macro environment refers to the external factors such as political, technological, social, legal and economic factors which affect the operations of the business. Coca-cola operates in more than 200 countries because of the local nature of our business, we are in the unique position to contribute to the economic vitality of even the most remote communities around the world our global business stimulates job creation throughout our value cycle we contribute . The key success factors of coca-cola are given below: strong global presence coca-cola is a carbonated soft drink sold in the vending machines, stores, restaurants in more than 200 countries.
Three factors that impact the demand for soft drinks by gerald hanks - updated september 26, 2017 soft drinks, such as coca-cola, pepsi cola and dr pepper, have been embraced by consumers around the world. The coca-cola company coca-cola has several remote environment factors that affect the company in the beverage other economic factors such as inflation . Com[ access : 15 seep , 2009 of macro environment on coca colonial will discuss how macro environment has change course of strategy of coca cola demographic environment has a solid impact on soft drink industry in different ways , youth and young adults are major consumers of coca cola , as a result of less fertility of ass there is a major .
Factors that affect coca cola a pestel analysis of coca cola will help to recognize the factors which impact the business globally the economic factors . Coca cola micro macro factors i will explain what are micro and macro environment factors and how do they affect his marketing decisions as well as consumer . 0 macro environmental factors that might influence coca cola company the macro environmental is a universe of sociological elements that affect a company's ability to serve its customers or sell its goods and services. The global recession has had a major impact on the consumer demand of pepsi as the economic conditions saw a downturn, the market of pepsi saw a hard decline however, the trouble has been faced by rivals too including coca cola.