Best answer: a brand extension is a new product introduced by a company under its brand name a product line extension is a newer version of a current product available. Brand extensions can be classified into two : line extensions and category extensions line extensions happen when the brand launches the new product in the same category targeting a new segment through new flavors, added ingredients, package sizes etc. Product line extension a product line extension is introducing a new product – that is similar to what the company already offers (that is, within an existing product line/category) that is targeting an existing market by using the current brand name. In theory, launching a successful brand extension should be easy all you have to do is take a familiar name and slap it on a new product in another category.
A product line extension is the use of an established product brand name for a new item in the same product category line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors, forms, colors, added ingredients, package sizes. Brand extension is a marketing strategy according to which, a well known brand uses the same brand name to enter into a totally unrelated product category it is done primarily to leverage on the existing brand equity. Product line extension: definition, strategies & example strong companies can branch out into brand extensions however, these extensions have to make sense brand extension: definition .
Product line extension can be an opportunity for brands who have the discipline to keep their focus. The logic of product-line extensions that coca-cola and miller might have even larger corporate consumer franchises today had they invested in new brands rather than in product-line extensions. Brand extension has its own pros and cons the newly launched product might get instant acceptance in the market it is most likely to get instant credibility. Types of brand extensions 1 product form extension when a brand is launched in a different form, it is line extension if a different product form is within an entirely different product category, it will be a brand extension.
Brand extension can either be taking product brand extension the benefits and pitfalls brand extension and line extension brand extension is a part of brand . Line extension and brand extension address the marketing of commercial goods the brand refers to the recognized product or company name such as kraft, pepsi or apple the way in which the company . When the same brand is used to launch a product in a different way it is called line extension byline extension, the product will be a slight variation to the existing ones for example, amul launched condensed milk which is an extension of milk head and shoulders launched many shampoos that cater to different hairs. Line extension: when new products are introduced within the same category as the parent brand (eg, there are multiple extensions of tide laundry detergent within the same category such as scent variations, sensitive skin variations, and so on). The most common product line extensions that we see are often in supermarkets and convenience stores usually they are variations of an existing brand’s offering.
Brand extension expands the brand’s horizons in what they are capable of in the mind of the consumer when a brand extends into something new and succeeds, it shows the customer that they are not good in only one product or service, but in many. Specifically, if a brand extension does not fit with the core brand the core brand may not add any value to the brand extension product or service resulting in the failure of the brand extension, core brand attributes may well be diluted and negative attributes may be associated with the core brand. Organizations use line extensions and brand extensions to leverage and increase brand equity diet coke is a line extension of the coke brand a company creates a line extension when it introduces a new variety of offering within the same product category. Sub branding and brand extension are both brand strengthening exercise sub branding is used when brand is entering in new market segment in the same product class say a dairy brand apart from milk launching ice cream, chocolates, cheese like products under brand. Line extensions as being a preferable approach to brand leveraging within a product category this research proposes that the brand assortment size at time t , can moderate.
Brand extensions a brand extension occurs when a firm uses an established brand name to introduce a new product (approaches 2 or 3) when a new brand is combined with an existing brand (approach 3), the brand extension can also be called a sub-brand an existing brand that gives birth to a brand extension is the parent brand if the parent brand . A product line extension is when a company creates a new product in the same product line of an existing brand the strategy for an extension could be a different color or size, and it may have . Brand extension, also known as brand stretching, is the use of a well-established brand name for a new product or new product category a product line is a group of related products . Product line extension and brand extension marketing practice reader onam jindal asks this important question about the difference between product line extension and brand extension for most of the marketing students, these terms are confusing.
It is classic product line extension think crest toothpaste or yoplait yogurt—the consumer packaged goods industry is full of these types of brands but then look further. Start studying distinguish between a brand extension and a line extension learn vocabulary, terms, and more with flashcards, games, and other study tools. A product line extension strategy is an approach to developing new products for your existing customers or for prospects who do not currently buy from you extending a product line involves adding new features to existing products, rather than developing completely new products this can reduce the .